Growth Opportunities

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Traditional Marketing VS Digital Marketing

Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.01) TRADITIONAL MARKETINGTraditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.NEED OF DIGITAL MARKETINGSince the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.02) DIGITAL MARKETINGDigital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.There are various reason for the growth of digital marketing.1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.

Working From Home – Can I Claim Any Money Back For Tax?

If you run an office from home then you can expect to have higher domestic bills. Why you may ask, well for one you will be using more electricity as you will be using your computer throughout the day and other appliances. You will also use more gas for central heating; you may even notice your water bills going up a small amount too.If you are working from home but are employed by a company then you are entitled to claim a proportion of these expenses back against your tax bill at the end of the financial year. But HM Revenue and Customs in Britain would rather that you didn’t. Back in 2005 it capped the tax relief available for gas, electric, water and phone bills to just two pounds a week for employed workers. This is as in effect by working from home you are saving your company money. The more people a company has working from home, the less it needs to spend on bills of their own such as electricity, gas, rent for premises etc.So why should the company keep those savings and expect the taxman to cover your costs? This is because it is down to your employer to reimburse you any costs by working from home, not the taxman. But alas more often than not the company will not as they see it that you are benefiting as you do not have to pay for travel costs.If you are self-employed working from home then it is a different story, and a better one. You can claim some of your home bills such as gas, electric, phone and the rent against tax. But you do need to demonstrate that your home office is only used for business purposes. So if you are working in the corner of your kitchen then I don’t think it will go down very well with the taxman. The easiest way to work out what you are entitled to is by square footage, so for instance if your home office takes up fifteen percent of your home then as a rule of thumb you can claim fifteen percent back of your bill s against tax.My advice is if you are running an office out of your home, then it is best to speak to an accountant to calculate it for you. They know the exact amounts you can claim back and how. They are the experts so ensure that you inform your accountant exactly what you use for business purposes in your home.