Habits – The Big Secret to Marketing Success

What do you think you need more than anything else to attract more of your ideal clients?Many people will say, “better information to show me how to do what works.”Others will say, “more motivation and drive to implement what I already know.”Another common answer is, “more time to fit marketing activities into my schedule.”And lots of people will say, “I need better goals and more clarity about what I want to achieve.”In writing this ezine/blog for the past 20 years I’ve talked about the importance of all of those.But I’m finally understanding a factor that is much more important: good habits.Over the past year, I’ve been a big advocate of the writings of James Clear. He writes a blog about success and habits. And he just came out with his first book, Atomic Habits, which is fantastic.Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits.This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don’t.And the crazy thing is that the four items – information, motivation, time, and goals – I mentioned above don’t actually make a huge difference.Information. These days, we have access to more information about marketing than ever before in history. And much of it is free and instantly available through a Google or YouTube search.The problem is that most of us have not established a regular habit of studying what we need to know to become better marketers. The information is useless unless we become proficient at implementing it.And even if we pay good money for courses and programs, much of it goes to waste. I just learned recently online that 97% of people who buy a course online never complete it.Motivation. If we measured motivation by intention, we are all motivated. Don’t we all want and need to grow our businesses? But we keep getting distracted and don’t follow through on our intentions. Again, the issue is poor habits.Time. If only we had more of it. But unsuccessful marketers have just as much of it as the most successful ones. The key is that they dedicate more time to implementing regular marketing habits.Goals. Nothing wrong with goals except that they are only a starting point for success. And they can get us stuck in the future, instead of doing what needs to be done today – the routine marketing habits that we perform every day or week.”A habit or system beats a goal every time.” – James ClearThe research is in and the conclusion is clear.Establishing positive and consistent marketing habits have a bigger impact on marketing success than anything else.We may have great information, high motivation, lots of time, and clear goals, but unless marketing activities are performed regularly and habitually, the chances of success are slim to none.The question you should be asking is, “How do I start establishing better marketing habits?”James’s Atomic Habits goes to great lengths to share a multitude of ways to become an expert habit practitioner. So I highly suggest you get his book. It could be the most valuable ‘marketing’ book you’ll ever read.But let me also give you my perspective on what it takes to establish new marketing habits.The C – SPAT ModelThis is a model I came up with for one of my marketing programs.Coaching or Context. A coach declares the game, how it is played and how to win at it. And this creates the context in which you play the game. It helps if you have an outside source that can hold you accountable to play by the rules necessary to succeed.This principle is why when you’re working with a coach or in a program that you suddenly find it’s easier to take action and form positive habits. The context of the game helps shape your behaviors.Notice that all professionals such as doctors, lawyers, and accountants go through rigorous training in the form of a professional school and internship. And in this context, professional habits and protocols are established.As independent professionals, we’d all prefer to do things on our own, charting our own direction. That’s nice, except that it doesn’t always work very well, does it?Study. A big part of the game is study and learning the body of knowledge necessary to perform effectively. Again, the information required to be an effective marketer is readily available, but you need some assistance in sorting the wheat from the chaff and studying what is most useful.Planning. All successful marketing needs a plan. The alternative is implementing random marketing activities with little structure and direction. So it’s not how much you know, but how you put what you know into action.Action. Success doesn’t come from being busy or doing a lot of things, but in doing the right things at the right time. This is where establishing regular marketing habits comes in.To some, it might be writing an article once or twice a week. For others, it may mean setting up more meetings with networking contacts. Or it could be booking regular speaking engagements.The secret to making this work is to leverage the first three steps of the model – Coaching, Study, and Planning, into marketing Actions that you perform as consistently as possible.Tracking. What gets measured gets done. And when we fail to measure, habits don’t tend to stick. When we measure and track habits, the chances increase dramatically that they are performed consistently.It can take some time to establish positive habits. You know that’s happened when you don’t even have to think about it anymore; you just sit down and write that article every Monday or make five calls to prospects every week.And when you’re in action like this, you create a feedback loop, learning what works the best and what doesn’t. This enables you to fine-tune and adjust over time until your marketing habits become more established.So, stop putting so much attention on searching for the “perfect” marketing strategy, getting motivated, finding more time, and setting goals.Instead, use the C – SPAT approach to establishing positive marketing habits.Cheers, Robert

Online Shopping Through Comparison Shopping Search Engines

Shopping can be a fun activity for some, but for others it is irritating. For those who find it irritating, online shopping is the best option available. Online shopping can be fun, economical, time-saving and simple. Also, since it provides a controlled environment, the chances of splurging are lower. However, there are certain drawbacks, too, like insecure online payments, late delivery, loss of your shipment, shipping the wrong products and so on.

These days, merchants and online shoppers are presented with an array of options when it comes to online shopping. Most of the companies and stores have their own website through which shoppers can buy things online. Also, there are shopping blogs and comparison shopping search engines through which one can shop. Comparison shopping search engines are more popular, as they provide shoppers with the option of searching and comparing the prices of specific products in the same category. This invariably would present to the customers the best deals of the day. It also helps shoppers to shop on the basis of price, the online merchant’s reputation, product information and consumer buying reviews.

Comparison shopping search engines are broadly classified as shopping search engines, with a large number of product categories and shopping search engines focused on specific product categories. Some of the most popular comparison shopping search engines are:

1. Yahoo Shopping, Google’s Froogle, MSN Shopping, CNet Shopper
2. E. W. Scripp’s BizRate and Shopzilla
3. eBay’s shopping.com
4. NexTag
5. PriceGrabber
6. PriceRunner
7. MySimon

Some of the specialized shopping search engines are:

1. PriceWatch, which lets the shopper know and compare prices of computers, computer parts and other electronic items.
2. HealthPricer and pharmacychecker.com, which compare the prices of drugs, medicines, health supplements and so on.
3. AddAll, which compares the prices of books, magazines, CDs, DVDs and so on.
4. PriceScan, which shops for books, sporting goods, electronics and the like.
5. 800wine.com and allwinebaskets.com, for buying wines or wine gift baskets.
6. specialoffers.com, which searches for online special offers, freebies, coupons and so on.

The benefits of comparison shopping search engines are manifold. They are:

1. It offers more convenience to online shoppers.
2. It allows shoppers to browse through different retailers, products and categories and compare the prices with each other.
3. They are available all throughout the year and offer their services around the clock, allowing shoppers to shop at their own convenience.
4. They help reduce the overhead costs, thereby reducing the prices.
5. The bargains from online retailers are numerous as a part of their promotions, so shoppers can buy the products at a cheaper rate.
6. When sending gifts to loved ones in another country, these search engines help to compare the prices of various products before deciding on one.

Each shopper can make his or her online shopping safe and cost-effective by following certain rules. They are:

1. It is advisable to all shoppers to know about the products they are planning to buy and to check the prices of the products using various comparison shopping search engines.
2. It is recommended to check out the seller’s refund policies and the privacy policy.
3. Always shop with retailers whose website begins with “https:” as they are secured sites and shoppers needn’t worry about any frauds regarding their login information.
4. After purchasing a product, it is better to leave a testimonial regarding the retailer, website and the product as it would be useful for other customers too.

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  • Hockey Fitness Training For Goalies – Three Key Fitness Tips For Dominating the Crease

    Hockey fitness training for goalies is extremely important, yet far too often goalies ignore the gym and take the fitness side of the game far less seriously than they should. Goaltending can be one of the single most demanding positions in any given game. The demands on the body of a goaltender absolutely require training if any goalie wants to truly reach their full potential. Here are three general rules goalies should follow when training.

    Lower body and core should get priority:

    Sure everyone wants to work on their beach muscles, but for goalies, it should be obvious that have an incredibly strong lower body, and a strong core are the most important factors when it comes to fitness. A strong lower body and core will allow a goalie to move explosively from point to point faster and with more control and will also help minimize the chance of injury. Remember though, when you work your legs, your whole body gets a boost, so you’ll still see gains in your upper body.

    Always maintain flexibility:

    If you train to the point of becoming bulky, you’ll risk losing some of your flexibility, which is something goalies can’t afford to do. The key to avoiding this is to train for strength and power, not necessarily just for size (there is a difference). Also, the more you train, the more you should be focusing on your stretching and maintaining and improving your flexibility. Strength and power are exceptionally important for goalies, but never at the cost of flexibility.

    Follow a good program:

    Rather than just hit the gym and workout without any real plan, you should consider following a workout plan designed specifically to meet your goals as a hockey player. Consider investing in a good program that is designed with hockey in mind rather than just going with a generic program. You can either have a trainer design your program, or go with an existing training manual.