First Line Manager – Know Thyself

In the forecourt of the Temple of Apollo at Delphi are the words, “Know Thyself.” This is an admonition to people to remember they are not God; and, to enter the Temple with humility. Ben Franklin said, “There are three things extremely hard; steel, a diamond, and to know one’s self.” Most first line managers struggle to define themselves.”Knowing myself,” as a manager is a challenge for me. This challenge started when I was twenty-four, and is still a challenge for me today. I have made progress. I know first line managers are all different; we come to the job with different expectations and experiences. I bet most of us know we have to define ourselves to the people we manage. To do this, we must first know ourselves. I am a first line manager and have been since 1971, except for two years. I can give you my perspective on some of my learning moments. I hope you can gain some insight in my progression to “knowing myself.”Being a General Manager of three motels taught me; the more managers you have between you and employees, the further you are away from the actions of the employees in the departments. I know I must transfer my energy through managers to have an impact on their department employee actions. This is hard to do. My expectations are high. I hired a college fraternity buddy of mine to manage the restaurant in my first motel. He was not effective. We discussed his lack of performance in my office. He started to cry. I learned I did not want to manage my friends. Also, I learned, I did not like being removed from the employees on the front line. This is my first realization; I missed being a front line manager. I was the restaurant manager and the General Manager of the last motel I managed. This is the best of worlds, a general manager and a first line manager.From 1976 to 1978, I work as a Territory Sales Manager for a chemical company. I am just responsible for my actions. There are no employee problems. The only employee I must motivate is me. This is easy. Each morning I get in the seat of the car at seven o’clock. I work my daily sales plan. The first year I have a forty percent sales increase in my territory. This is a lonesome job. I am alone each day; just me, a sales bag, and a car. My second realization, I miss the manager’s role; that is, working with employees to accomplish company goals. Even thought I am successful selling, I prefer managing people.Years later, the Vice President of my division said we need to get you to the corporate headquarters for more experience, my prompt answer, “I do not want to go.” I know I will not survive at the corporate headquarters, might as well admit it. I am sure this ended my journey up the corporate ladder. I am where I want to be; a first line manager, close to employees and customers.Thus, I know, I want to manage employees that are close to the customer. Even with all the issues involved with the job. Some first line managers do not come to this point and dislike handling all the issues with being a manager. Maybe they are in the wrong job.This is the point. Being true to myself makes me happy and passionate about my job.”Know Thyself.” then, “To thyself be true.”

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Traditional Marketing VS Digital Marketing

Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.01) TRADITIONAL MARKETINGTraditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.NEED OF DIGITAL MARKETINGSince the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.02) DIGITAL MARKETINGDigital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.There are various reason for the growth of digital marketing.1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.