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Traditional Marketing VS Digital Marketing

Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.01) TRADITIONAL MARKETINGTraditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.NEED OF DIGITAL MARKETINGSince the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.02) DIGITAL MARKETINGDigital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.There are various reason for the growth of digital marketing.1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.

Online Shopping Through Comparison Shopping Search Engines

Shopping can be a fun activity for some, but for others it is irritating. For those who find it irritating, online shopping is the best option available. Online shopping can be fun, economical, time-saving and simple. Also, since it provides a controlled environment, the chances of splurging are lower. However, there are certain drawbacks, too, like insecure online payments, late delivery, loss of your shipment, shipping the wrong products and so on.

These days, merchants and online shoppers are presented with an array of options when it comes to online shopping. Most of the companies and stores have their own website through which shoppers can buy things online. Also, there are shopping blogs and comparison shopping search engines through which one can shop. Comparison shopping search engines are more popular, as they provide shoppers with the option of searching and comparing the prices of specific products in the same category. This invariably would present to the customers the best deals of the day. It also helps shoppers to shop on the basis of price, the online merchant’s reputation, product information and consumer buying reviews.

Comparison shopping search engines are broadly classified as shopping search engines, with a large number of product categories and shopping search engines focused on specific product categories. Some of the most popular comparison shopping search engines are:

1. Yahoo Shopping, Google’s Froogle, MSN Shopping, CNet Shopper
2. E. W. Scripp’s BizRate and Shopzilla
3. eBay’s shopping.com
4. NexTag
5. PriceGrabber
6. PriceRunner
7. MySimon

Some of the specialized shopping search engines are:

1. PriceWatch, which lets the shopper know and compare prices of computers, computer parts and other electronic items.
2. HealthPricer and pharmacychecker.com, which compare the prices of drugs, medicines, health supplements and so on.
3. AddAll, which compares the prices of books, magazines, CDs, DVDs and so on.
4. PriceScan, which shops for books, sporting goods, electronics and the like.
5. 800wine.com and allwinebaskets.com, for buying wines or wine gift baskets.
6. specialoffers.com, which searches for online special offers, freebies, coupons and so on.

The benefits of comparison shopping search engines are manifold. They are:

1. It offers more convenience to online shoppers.
2. It allows shoppers to browse through different retailers, products and categories and compare the prices with each other.
3. They are available all throughout the year and offer their services around the clock, allowing shoppers to shop at their own convenience.
4. They help reduce the overhead costs, thereby reducing the prices.
5. The bargains from online retailers are numerous as a part of their promotions, so shoppers can buy the products at a cheaper rate.
6. When sending gifts to loved ones in another country, these search engines help to compare the prices of various products before deciding on one.

Each shopper can make his or her online shopping safe and cost-effective by following certain rules. They are:

1. It is advisable to all shoppers to know about the products they are planning to buy and to check the prices of the products using various comparison shopping search engines.
2. It is recommended to check out the seller’s refund policies and the privacy policy.
3. Always shop with retailers whose website begins with “https:” as they are secured sites and shoppers needn’t worry about any frauds regarding their login information.
4. After purchasing a product, it is better to leave a testimonial regarding the retailer, website and the product as it would be useful for other customers too.

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