What do you think you need more than anything else to attract more of your ideal clients?Many people will say, “better information to show me how to do what works.”Others will say, “more motivation and drive to implement what I already know.”Another common answer is, “more time to fit marketing activities into my schedule.”And lots of people will say, “I need better goals and more clarity about what I want to achieve.”In writing this ezine/blog for the past 20 years I’ve talked about the importance of all of those.But I’m finally understanding a factor that is much more important: good habits.Over the past year, I’ve been a big advocate of the writings of James Clear. He writes a blog about success and habits. And he just came out with his first book, Atomic Habits, which is fantastic.Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits.This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don’t.And the crazy thing is that the four items – information, motivation, time, and goals – I mentioned above don’t actually make a huge difference.Information. These days, we have access to more information about marketing than ever before in history. And much of it is free and instantly available through a Google or YouTube search.The problem is that most of us have not established a regular habit of studying what we need to know to become better marketers. The information is useless unless we become proficient at implementing it.And even if we pay good money for courses and programs, much of it goes to waste. I just learned recently online that 97% of people who buy a course online never complete it.Motivation. If we measured motivation by intention, we are all motivated. Don’t we all want and need to grow our businesses? But we keep getting distracted and don’t follow through on our intentions. Again, the issue is poor habits.Time. If only we had more of it. But unsuccessful marketers have just as much of it as the most successful ones. The key is that they dedicate more time to implementing regular marketing habits.Goals. Nothing wrong with goals except that they are only a starting point for success. And they can get us stuck in the future, instead of doing what needs to be done today – the routine marketing habits that we perform every day or week.”A habit or system beats a goal every time.” – James ClearThe research is in and the conclusion is clear.Establishing positive and consistent marketing habits have a bigger impact on marketing success than anything else.We may have great information, high motivation, lots of time, and clear goals, but unless marketing activities are performed regularly and habitually, the chances of success are slim to none.The question you should be asking is, “How do I start establishing better marketing habits?”James’s Atomic Habits goes to great lengths to share a multitude of ways to become an expert habit practitioner. So I highly suggest you get his book. It could be the most valuable ‘marketing’ book you’ll ever read.But let me also give you my perspective on what it takes to establish new marketing habits.The C – SPAT ModelThis is a model I came up with for one of my marketing programs.Coaching or Context. A coach declares the game, how it is played and how to win at it. And this creates the context in which you play the game. It helps if you have an outside source that can hold you accountable to play by the rules necessary to succeed.This principle is why when you’re working with a coach or in a program that you suddenly find it’s easier to take action and form positive habits. The context of the game helps shape your behaviors.Notice that all professionals such as doctors, lawyers, and accountants go through rigorous training in the form of a professional school and internship. And in this context, professional habits and protocols are established.As independent professionals, we’d all prefer to do things on our own, charting our own direction. That’s nice, except that it doesn’t always work very well, does it?Study. A big part of the game is study and learning the body of knowledge necessary to perform effectively. Again, the information required to be an effective marketer is readily available, but you need some assistance in sorting the wheat from the chaff and studying what is most useful.Planning. All successful marketing needs a plan. The alternative is implementing random marketing activities with little structure and direction. So it’s not how much you know, but how you put what you know into action.Action. Success doesn’t come from being busy or doing a lot of things, but in doing the right things at the right time. This is where establishing regular marketing habits comes in.To some, it might be writing an article once or twice a week. For others, it may mean setting up more meetings with networking contacts. Or it could be booking regular speaking engagements.The secret to making this work is to leverage the first three steps of the model – Coaching, Study, and Planning, into marketing Actions that you perform as consistently as possible.Tracking. What gets measured gets done. And when we fail to measure, habits don’t tend to stick. When we measure and track habits, the chances increase dramatically that they are performed consistently.It can take some time to establish positive habits. You know that’s happened when you don’t even have to think about it anymore; you just sit down and write that article every Monday or make five calls to prospects every week.And when you’re in action like this, you create a feedback loop, learning what works the best and what doesn’t. This enables you to fine-tune and adjust over time until your marketing habits become more established.So, stop putting so much attention on searching for the “perfect” marketing strategy, getting motivated, finding more time, and setting goals.Instead, use the C – SPAT approach to establishing positive marketing habits.Cheers, Robert
Lights! Camera! Action! Make Money Online With Video Marketing – How to Make Money Videos!
Many affiliate marketers are now using video marketing in their efforts to make money online with their home-based businesses. Video marketing is the latest tool in the toolbox of affiliate marketers and is being used widely for any business that can be advertised online. You can become a video marketing success by following the tips in this article.
Producing videos that have good quality content on a regular basis is almost expected by your customer base who are seeking new ways to view your product and to decide if they want to buy. The more videos you have uploaded on YouTube the more likely you are to experience success in your marketing campaigns.
If you produce your own videos as opposed to outsourcing them you must be confident when recording your ad copy. Customers can feel the confidence in your voice, so it has to be well-delivered and professional and your content has to keep their attention while they are viewing your video. Include your website address at the beginning of your description field using good and proper HTML techniques. By doing this with all your videos, you will make it easier for your viewer to click on your link and be taken immediately to your website where the sales copy can take over to sell your prospect. Always include your primary keywords in your description tag as well as alternate keywords so that the search engines will look favourably on your site and rank it high.
Always start your video by telling your viewers what they are going to learn by watching the video, or review your product if your video is a review type video that explains the benefits of purchasing your product. Target your videos to the specific audience that you are niche marketing to and be informative and believable. The more believable you are on the video the longer they stay viewing it and the likelier they are to purchase your product.
An effective video is one that is both visually appealing as well as pleasing from an auditory perspective. Always write a script for your video beforehand so that when you record it, it will sound natural and flow easily. Use appropriate language in your script as well as visual imagery to engage your viewers and keep them glued to the video.
Brevity is a desired characteristic of any good video. nothing is worse than a video that is too long, or takes too long to get to the point of it. One of the best ways of learning how to make money online with video marketing is to learn how to do this well. You can make a lot of money online by producing good quality and goo content videos in your advertising campaigns for all your affiliate programs.
Brevity is the norm for well-produced videos that make a point to the audience. Your videos should be no more than three minutes in length and should not reveal or disclose everything about your offer. Leave something for the viewer to read when he is directed to your sales page otherwise there is no need for any viewer to go there after viewing your video. The old adage KISS – keep it simple silly – works well in all cases. Keep it simple and your video will carry your message well.
Be honest in your videos. Your viewers will quickly sense whether you are being honest with them or if your are trying to pull the wool over their eyes. Visualize that you are speaking to a professional audience and they will sense your sincerity which will go a long way to achieving credibility with your viewers. Be yourself, but never disclose anything too personal about yourself. You are trying to win over a sale, not make friends with your viewers.
Include a tagline prominently somewhere in your web page. You have about eight seconds to capture your viewer’s attention and a tagline will help you captivate him immediately. If a viewer spends more than eight seconds on your site, chances are they will become a buyer. That is just statistics. Always include a link to your homepage on every page of your site so that your visitors can always navigate their way to that home page, otherwise they may leave pre-maturely if they get frustrated with any navigation problems they encounter. The sizes of your files should also be kept to a minimum so as not to delay the loading of your web page. Web pages that take too long to load are quickly exited by the visitors who find their way to them.
Powerful video marketing campaigns have a distinct advantage over any other form of social media like Facebook and Twitter. whereas they are text in nature, video marketing is visual in nature and can convey something in real time that the others cannot. Most people are visual as opposed to readers, so a good video will always be preferred to text based social media.
A good title is extremely important for your video. Always incorporate one or two of your targeted keywords in your video’s title so that the search engines swallow it up.
Finally, take the time to write a compelling and convincing call to action that will motivate your viewer to click on your link and be taken to your sales page. A good call to action is a must when ending your video preparation so take the time to do this well. If the purpose of your video is to entice the viewer to do something other than buy your product – such as rating it, or providing feedback – then ask them to do just that. Every well-prepared video ends with a good call to action, so make sure that yours end in this manner as well.
Conclude your video with a strong call to action to the viewer. Ask them to click on your link and to visit your website. Ask them to rate your video. Ask them to share your video. Ask them to do something. Do everything right and your video has a chance to go viral and to also be reviewed by others who would chose to comment on it because they like it so much. That would bring additional traffic to your site in the form of backlinks and other viewers.
These tips can help you to make more money online with video marketing techniques. Video marketing is a phenomenon that is here to stay and how to make money videos can help you to make money online if you incorporate this technique into your advertising campaigns.
If you would like more free information on how to use videos in starting or expanding your home based business, or for hundreds of YouTube videos that you can view to help you get started online, click here.
Statistics Programming – Easing the Pain
Different sets of software are being developed everyday just to ease man with some of his technical works such as in the field of business. These programs are specially designed to make high speed calculations and analysis of the data and come up with a soft copy of information output that can be used instantaneously after the software processes it. Statistics is one of the most complicated clerical works of anyone who is studying or working in the field of economics, politics and even social matters. Statistics is deemed to be of importance because it gives a type of descriptive conclusion or interpretation that can be very precise depending upon the quality of data that has been gathered and the competence that is given to organize, interpret and represent that data. But even with the level of competence that a person has with regards to his statistical skills, there is still a probability that a miscalculation might be made and alter the holistic outcome of the statistics.
However, because of the rapid advancements of technology and the evolution of the functions that can be performed by the humble computer software developers has come up with a certain software program that can make ease any statistician of all their statistical tasks. The development of a program that is able to perform the task of organizing and interpreting statistical data was q revolutionary breakthrough when it comes to statistical analysis help. Statistics programming is defined as the systematic calculation of all the numerical data that has been downloaded into the system wherein it is organized basing upon the categories. These categories are classified upon the nature of the data that has been downloaded. After the process of organizing the data, it will be then interpreted numerically. This function of statistical programming helps to lessen the burden of work and also to maximize the output of a statistician.
Statistical program is composed of sets of languages. There are a total of 17 categories in a statistical program and these are the following;
• Analytica, ADMB
• Gretl, GAUSS
• Mathematica
• OxMetrics
• Quantum (Programming Language)
• Programming Language, SPSS, Symbolic Data Analysis, Sysquake, SAS (software and language), Speakeasy(Computation), SHAZAM (Software)
• World Programming System
• XLispStat
Each of these categories of Statistics Programs has their own unique sets of functions. Each one of it is capable of performing specific functions about statistics. The MATRIX LAB is one of the statistics programs that are widely used today. It is a program that is provided by a certain company that is said to be fully capable of solving ad coming up with solutions with regards to any mathematical or numerical problems that are fed into it. The MATLAB assignment helps not only statistics but also other aspects that majorly require the use of mathematical equations and solving. Because of these software programs, statisticians are given more time to pay attention to other details of the data and leave the organization and the interpretation of it to the statistics software.