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Traditional Marketing VS Digital Marketing

Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.01) TRADITIONAL MARKETINGTraditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.NEED OF DIGITAL MARKETINGSince the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.02) DIGITAL MARKETINGDigital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.There are various reason for the growth of digital marketing.1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.

Getting Mortgage Loans With Bad Credit: How to Maximize Approval Chances

For anyone with low credit ratings, it comes as very good news to learn that this is never the element of a loan application that causes it to be rejected. There are other factors and, as such, ways to prepare and ultimately improve the strength of an application. Even when seeking a mortgage loan with bad credit, approval is possible.Lenders look for specific pieces of information in a mortgage application, information that will lead them to the conclusion that repayments are probably going to be made without a hitch. But with bad credit ratings an element of the equation, securing mortgage approval is going to involve the lender getting a gentle nudge towards confidence.There are a few simple steps that can play a big part in that, and with enough planning and preparation, the mortgage loan needed to buy your new home can be yours.1. Get The Numbers RightThe first place to start is to get your numbers in order, otherwise known as careful and accurate budgeting. There is no point in applying for a mortgage loan with bad credit if the lender is unable to afford the repayments. So, get to know how much in monthly repayments can be comfortably afford before submitting an application.Make a list of all of the existing debts that have to be paid each month, including current personal and other loans, outstanding utility bills, credit card balances, and regular household and daily expenses. When these are calculated, then the amount of excess income is known, making securing mortgage approval easier in the long-run.Remember the debt-to-income ratio that lenders adhere to strictly. It states no more than 40% of income can be used for loan repayments. If the amount of debt is already near the 40% limit, then it may be necessary to lower the existing debt before applying for the mortgage loan.2. Lowering Your DebtWhen it comes to applying for mortgage loans with bad credit, it is worth noting that lenders understand a low credit score is no indication of foolish money management. And if there are clear signs that the low score has been approved, then the lender are happy to take that into account when assessing the application.The amount of existing debt an applicant has has a definite influence on the debt-to-income ratio. So, if some of the debt can be cleared, the ratio can be made better. This in turn can lead to securing mortgage approval. Cutting the debt can be done most efficiently through a consolidation loan, clearing the debt in one go and so improving the credit score fast.With better scores come lower interest rates, better terms and a more manageable monthly repayment schedule. And with the extra cash that is freed up, repaying the new mortgage loan is made all the easier too.3. Cutting the Mortgage SizeFinally, a very useful strategy in securing approval for a mortgage loan with bad credit is to actually reduce the size of the required loan. Admittedly, this is not an easy thing to do, but it can be done by making a larger down payment.If 10% of the purchase price of the home is put down, instead of the usual 5%, then the amount needed to complete the purchase is obviously reduced. For example, with a $200,000 home, it would mean a $180,000 mortgage instead of a $190,000 mortgage.This has a very positive influence over securing mortgage approval because it lowers the principal borrowed, and therefore the monthly repayments. This makes the mortgage loan all the more affordable for the applicant, which in turn removes one of the chief impediments to approval.
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