What do you think you need more than anything else to attract more of your ideal clients?Many people will say, “better information to show me how to do what works.”Others will say, “more motivation and drive to implement what I already know.”Another common answer is, “more time to fit marketing activities into my schedule.”And lots of people will say, “I need better goals and more clarity about what I want to achieve.”In writing this ezine/blog for the past 20 years I’ve talked about the importance of all of those.But I’m finally understanding a factor that is much more important: good habits.Over the past year, I’ve been a big advocate of the writings of James Clear. He writes a blog about success and habits. And he just came out with his first book, Atomic Habits, which is fantastic.Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits.This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don’t.And the crazy thing is that the four items – information, motivation, time, and goals – I mentioned above don’t actually make a huge difference.Information. These days, we have access to more information about marketing than ever before in history. And much of it is free and instantly available through a Google or YouTube search.The problem is that most of us have not established a regular habit of studying what we need to know to become better marketers. The information is useless unless we become proficient at implementing it.And even if we pay good money for courses and programs, much of it goes to waste. I just learned recently online that 97% of people who buy a course online never complete it.Motivation. If we measured motivation by intention, we are all motivated. Don’t we all want and need to grow our businesses? But we keep getting distracted and don’t follow through on our intentions. Again, the issue is poor habits.Time. If only we had more of it. But unsuccessful marketers have just as much of it as the most successful ones. The key is that they dedicate more time to implementing regular marketing habits.Goals. Nothing wrong with goals except that they are only a starting point for success. And they can get us stuck in the future, instead of doing what needs to be done today – the routine marketing habits that we perform every day or week.”A habit or system beats a goal every time.” – James ClearThe research is in and the conclusion is clear.Establishing positive and consistent marketing habits have a bigger impact on marketing success than anything else.We may have great information, high motivation, lots of time, and clear goals, but unless marketing activities are performed regularly and habitually, the chances of success are slim to none.The question you should be asking is, “How do I start establishing better marketing habits?”James’s Atomic Habits goes to great lengths to share a multitude of ways to become an expert habit practitioner. So I highly suggest you get his book. It could be the most valuable ‘marketing’ book you’ll ever read.But let me also give you my perspective on what it takes to establish new marketing habits.The C – SPAT ModelThis is a model I came up with for one of my marketing programs.Coaching or Context. A coach declares the game, how it is played and how to win at it. And this creates the context in which you play the game. It helps if you have an outside source that can hold you accountable to play by the rules necessary to succeed.This principle is why when you’re working with a coach or in a program that you suddenly find it’s easier to take action and form positive habits. The context of the game helps shape your behaviors.Notice that all professionals such as doctors, lawyers, and accountants go through rigorous training in the form of a professional school and internship. And in this context, professional habits and protocols are established.As independent professionals, we’d all prefer to do things on our own, charting our own direction. That’s nice, except that it doesn’t always work very well, does it?Study. A big part of the game is study and learning the body of knowledge necessary to perform effectively. Again, the information required to be an effective marketer is readily available, but you need some assistance in sorting the wheat from the chaff and studying what is most useful.Planning. All successful marketing needs a plan. The alternative is implementing random marketing activities with little structure and direction. So it’s not how much you know, but how you put what you know into action.Action. Success doesn’t come from being busy or doing a lot of things, but in doing the right things at the right time. This is where establishing regular marketing habits comes in.To some, it might be writing an article once or twice a week. For others, it may mean setting up more meetings with networking contacts. Or it could be booking regular speaking engagements.The secret to making this work is to leverage the first three steps of the model – Coaching, Study, and Planning, into marketing Actions that you perform as consistently as possible.Tracking. What gets measured gets done. And when we fail to measure, habits don’t tend to stick. When we measure and track habits, the chances increase dramatically that they are performed consistently.It can take some time to establish positive habits. You know that’s happened when you don’t even have to think about it anymore; you just sit down and write that article every Monday or make five calls to prospects every week.And when you’re in action like this, you create a feedback loop, learning what works the best and what doesn’t. This enables you to fine-tune and adjust over time until your marketing habits become more established.So, stop putting so much attention on searching for the “perfect” marketing strategy, getting motivated, finding more time, and setting goals.Instead, use the C – SPAT approach to establishing positive marketing habits.Cheers, Robert
Special Training For Brain Development Of Kids
Many researchers have proven the fact that functioning of brain cells of infants is twice active as adult’s brain. Neurons are the brain cells that connect together and power of neuron have the potential of a PC. Connectivity of neurons decides the smartness or intelligence of individuals. In human, brain development and the learning ability of an individual is 50% in the first four years of age. The nerves of individuals are reduced as they grow up and this is why the 1000 trillion nerves present in an 8 months baby are reduced to 500 trillion as it grows up. A child that has given more opportunities to explore will be much smart.
A majority of children, more than 90% of them use their left brain, but the imperative fact to remember is the right brain must also be utilized. Education system present in almost all the schools is designed to develop or use the left brain. Right brain is never the less significant because it is responsible for creativity, arts, feeling, imagination, visualizing, daydreaming, rhythm, holistic thinking and many others. Hence it is equally important to develop both side of brain. It is also most important to take steps to keep both the brain much active, by keeping them to perform analytically on an equal basis. It is the responsibility of parents to give activities to their children that ensures the involvement of both brain. If both brain used by children it is probable to enhance their learning power and they can also increase their brain power. If brain development programs are offered to children they can make most of the program and develop their skills to give work to both side of brain and remains high in intelligence level. Development of brain in human beings is based on the degree of how much it is used. If it is left unused there are more probabilities for individuals to lose as brain works on the basis of use it or lose it.
To ensure the progressive brain development in children, it is the role of parents to introduce their children with a reputable brain development program. Most of the experts suggest step by step educational program to the children which is systemic and efficient. Nowadays it is very simple to find out a lot of schools which not only gives importance to academic program, but they also boost the creativity of children through their extracurricular activities. It is probable to search internet and get hold of relevant schools that present with a variety of activities to stimulate the brain and encourage the development of children. A total development program to stimulate mental activity of children is also found out in the online sites and parents can try out these activities with their children while they are at home. Getting education from a school that implements total development program is much beneficial. Search for such schools and secure admission to enhance the future of the children and boosts in brain development.
Getting Mortgage Loans With Bad Credit: How to Maximize Approval Chances
For anyone with low credit ratings, it comes as very good news to learn that this is never the element of a loan application that causes it to be rejected. There are other factors and, as such, ways to prepare and ultimately improve the strength of an application. Even when seeking a mortgage loan with bad credit, approval is possible.Lenders look for specific pieces of information in a mortgage application, information that will lead them to the conclusion that repayments are probably going to be made without a hitch. But with bad credit ratings an element of the equation, securing mortgage approval is going to involve the lender getting a gentle nudge towards confidence.There are a few simple steps that can play a big part in that, and with enough planning and preparation, the mortgage loan needed to buy your new home can be yours.1. Get The Numbers RightThe first place to start is to get your numbers in order, otherwise known as careful and accurate budgeting. There is no point in applying for a mortgage loan with bad credit if the lender is unable to afford the repayments. So, get to know how much in monthly repayments can be comfortably afford before submitting an application.Make a list of all of the existing debts that have to be paid each month, including current personal and other loans, outstanding utility bills, credit card balances, and regular household and daily expenses. When these are calculated, then the amount of excess income is known, making securing mortgage approval easier in the long-run.Remember the debt-to-income ratio that lenders adhere to strictly. It states no more than 40% of income can be used for loan repayments. If the amount of debt is already near the 40% limit, then it may be necessary to lower the existing debt before applying for the mortgage loan.2. Lowering Your DebtWhen it comes to applying for mortgage loans with bad credit, it is worth noting that lenders understand a low credit score is no indication of foolish money management. And if there are clear signs that the low score has been approved, then the lender are happy to take that into account when assessing the application.The amount of existing debt an applicant has has a definite influence on the debt-to-income ratio. So, if some of the debt can be cleared, the ratio can be made better. This in turn can lead to securing mortgage approval. Cutting the debt can be done most efficiently through a consolidation loan, clearing the debt in one go and so improving the credit score fast.With better scores come lower interest rates, better terms and a more manageable monthly repayment schedule. And with the extra cash that is freed up, repaying the new mortgage loan is made all the easier too.3. Cutting the Mortgage SizeFinally, a very useful strategy in securing approval for a mortgage loan with bad credit is to actually reduce the size of the required loan. Admittedly, this is not an easy thing to do, but it can be done by making a larger down payment.If 10% of the purchase price of the home is put down, instead of the usual 5%, then the amount needed to complete the purchase is obviously reduced. For example, with a $200,000 home, it would mean a $180,000 mortgage instead of a $190,000 mortgage.This has a very positive influence over securing mortgage approval because it lowers the principal borrowed, and therefore the monthly repayments. This makes the mortgage loan all the more affordable for the applicant, which in turn removes one of the chief impediments to approval.