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Automotive Service Manger Training Process

Cars require regular maintenance and repairs. A mechanic does the physical work on the vehicle, but the service manager ensures that the dealerships service department is well run and managed. Automotive service manger training requires years. The manager needs skills gleaned from work experience, education, vocational training, and certifications in the automotive field.Service managers are usually employed at a car dealership or a vehicle service operation. Budgeting is one of the chief responsibilities of the manager. They are charged with creating the operating budget, but also making sure the department stays within the budget parameters. They have to make sure costs remain within their projected expectations. They also have to set the goals in regards to profits. Quality assurance and the high ethical standards of the operation also fall under their purview. The manager is in charge of hiring and supervising employees, especially mechanics and technicians. It’s important that the manager make sure all employees are up to date in their training and applicable skills. This insures that customers are receiving the best service possible. They oversee everything that happens in the service department of a car dealership.Both the service manager and general manager strive for the highest CSI or the Customer Satisfaction Index. Good customer satisfaction is the hallmark of a service department. These skills are an essential part of a managers training.An ever-increasing number of people who are involved in an automotive service manger training process have an associate’s or bachelor’s degree from a college or university. Suggested concentrations are in computers, automotive technology, electronics, mathematics, and business. Training can be done at a technical college, community college, or through a certification program.There are a large number of academies and vocational schools that offer certifications in automotive service, many of which can be an asset to a service manager. Dealerships appreciate varying amounts of education, training, and experience when choosing a manager. Education and experience are equally important in a manager’s training and preparation.The National Institute for Automotive Service Excellence offers several professional certifications that boost an applicant’s qualifications. A well-qualified manager should have these certifications. Many service managers already have ASE Service Consultant certification prior to beginning their automotive service manger training. Having such a certification shows a solid understanding of how to perform vehicle repair and maintenance.Technical knowledge is essential to the manager’s role in regards to quality assurance. They must know how the work is best performed and problems diagnosed, in order to be able to review and evaluate the work of technicians and mechanics. Ten to fifteen years of experience in the field of automotive technology and mechanics prior to becoming a service manager is an industry expectation.

Traditional Marketing VS Digital Marketing

Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.01) TRADITIONAL MARKETINGTraditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.NEED OF DIGITAL MARKETINGSince the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.02) DIGITAL MARKETINGDigital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.There are various reason for the growth of digital marketing.1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.